Why Golfers Can’t Really Shop for Deals — And How eGolfVillage Changes That

Most golfers believe they are price-shopping when buying clubs, balls, apparel, or accessories. In reality, they are shopping inside a price-controlled system where nearly every retailer is required to show the same price.

This system, called Minimum Advertised Pricing (MAP), is enforced by major golf brands across:

• Local course pro shops
• National golf superstores
• Online golf retailers
• Brand-direct websites

As a result, golfers see identical prices everywhere — whether they shop at their local course or online — eliminating real price competition.

The Illusion of Choice

What Golfers See	What’s Really Happening
Dozens of stores	All locked to the same prices
“Best deal” hunting	No real discounting allowed
Seasonal sales	Controlled by brands, not retailers
Loyalty programs	Single-store, low-value points

The entire golf marketplace is designed to prevent true deal-shopping.

The eGolfVillage Advantage

eGolfVillage doesn’t break pricing rules — it operates above them.

Members earn Loyalty Rewards Tokens for every qualifying golf purchase across participating:

• Pro shops
• Superstores
• Online golf shops
• Brand partners

These tokens are then redeemed inside the eGolfVillage marketplace for real savings.

Example

Buy a driver for the required MAP price of $599
→ Earn loyalty tokens
→ Redeem tokens for $60 in marketplace credit

MAP remains intact.
Your real price drops.

Why Non-Members Will Always Pay More

Non-Member eGolfVillage Member

Pays full MAP price Earns rewards on every purchase

No network benefits Access to community-wide deals

Isolated buyer Aggregated buying power

One-store loyalty Marketplace-wide rewards

The Bottom Line

Golfers today don’t have access to real deals — they have access to controlled pricing.

eGolfVillage restores true consumer value by transforming isolated purchases into a community-powered rewards economy that unlocks savings unavailable anywhere else.